Prompt Engineering
The craft of writing and refining prompts to get reliably great results from AI models. It covers structure (subject, then details, then style, then technical specs), vocabulary (knowing that volumetric lighting or macro lens are levers you can pull), iteration strategy, and model-specific quirks. It is less engineering and more directing: you learn what the model responds to and speak its language. The payoff is consistency — going from occasional lucky hits to repeatable quality. Example: a structured prompt template your whole team reuses for product shots is prompt engineering in action.