Sound Design
Crafting all the non-music, non-dialogue audio in a piece: ambience, effects, whooshes, footsteps, UI clicks, the low rumble that makes a scene feel real. Great sound design is invisible — you only notice it when it is missing, which is why silent AI video clips feel dead. AI tools now generate sound effects from text ('heavy wooden door creaking open'), and models like Veo 3.1 produce synchronized audio along with the video. Practical rule: layer at least ambience plus two or three spot effects on every video, and your production value jumps instantly.