Deepfake
Synthetic media that convincingly shows a real person doing or saying something they never did — fake faces, cloned voices, fabricated events. The same technology powering legitimate face-swap effects and dubbing becomes a deepfake when used without consent to deceive. Laws increasingly criminalize malicious deepfakes (election interference, non-consensual imagery), and platforms deploy detection plus watermarking like SynthID in response. For creators the line is clear: get consent for real likenesses, label synthetic people as synthetic, and never present generated events as real news. Your credibility is worth more than a viral fake.